Privacy Practices

U.S. Vision Privacy & Security

This Privacy Policy (“Policy”) is effective as of February 1, 2021.

This Policy describes how U.S. Vision., including all direct and indirect subsidiaries (collectively “U.S. Vision,” “we,” “our,” or “us”), collect, use, and disclose information through our websites located at www.usvision.com, www.jcpenneyoptical.com, www.meijeroptical.com, www.boscovsoptical.com, www.AAFESoptical.com, and any other websites that link to this Policy (collectively “Sites”) and certain other services as described below. This Policy applies to our U.S. Sites and services that link to this Policy.


HOW WE COLLECT THE INFORMATION

When using our Sites or our services, you may provide us with your personal information through a variety of methods, including the following: (1) via signups on our Sites, such as through the creation of an account; (2) from an online, email, retail, fax, or telephone purchase; (3) when you enter a sweepstakes, giveaway, contest, or other promotion, or complete a survey; (4) when you provide information at our stores; (5) upon contacting us, such as through customer service communications, including our online chat features; (6) upon signing up at an event; (7) when you post material to the Sites, such as through product reviews; or(8) when you interact with us for any other purpose. Information that you provide through the Sites can be combined with the information that we collect from you in any other way.

We may also collect certain information automatically when you use the Sites, as described below.

We may receive information about you from third parties and combine it with information you have provided to us.


THE INFORMATION WE COLLECT

When you interact with us, we may collect information that you choose to provide, such as your name, address, email address, phone number, payment information, demographic information (such as your income level and gender), date of birth, information regarding your membership with other organizations (e.g., to provide discounts), photos and recordings, and any other information you choose to provide. If you contact our customer service department, you may need to provide us with additional information so that we can respond to your questions or concerns as completely and thoroughly as possible. If you create an account with us, we collect your username and password. If you are providing delivery information or other information which is not your own, then you must have that person’s permission to give us their information and for us to use and share it for the purposes specified.

When you make a purchase, we will collect your payment card or other payment information. US Vision takes reasonable steps to protect the security of payment card information such as by using tokenization, a storage technique which replaces payment card data with randomized identifiers.

If you apply for a job through one of our Sites, we will collect any information you provide in your application, including, but not limited to, educational background, employment history, and references.

Some of the affiliates and brands covered by this Policy are subject to the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”). These affiliates and brands may collect additional information that is considered “protected health information” (“PHI”) as defined by HIPAA. When the information that we collect is considered PHI, we will handle that information in accordance with our Notice of Privacy Practices. Please visit that notice for information on our privacy practices, our legal duties, and your rights concerning your PHI.

We (or third parties operating on the Sites) also may automatically collect technical information when you use our Sites (for example, browser version, IP address, Internet service provider, referring/exit pages, operating system, date/time stamp, clickstream data and reference site domain name, and customer traffic patterns and website usage). We may use cookies or similar technology to collect this information. See the “Digital Advertising & Analytics” section of this Policy to learn more about the use of this information and the choices available to you.


HOW WE USE THIS INFORMATION

We may use the information we collect for any lawful purpose, including the following:

1) To process and fulfill your order, including sending you emails to confirm your order status and shipment, and to provide other related communications.

2) To administer a contest, promotion, survey, or other site feature, and to provide you with the relevant products or services (for instance to deliver a prize you may have won in a contest).

3) To send you information/materials via email or mail about products, offers, and news we think could interest you. This information may relate to products, services, offers, and news of US Vision products or other products and services. Please see “Your Choices” below for more information.

4) To operate and improve the Sites, including to analyze visits to the Sites and learn about our visitors so we can operate the Sites and improve our products and services and deliver the best user experience.

5) To communicate with you, including responding to your inquiries.

6) To comply with the law and to maintain the security of our Sites.

7) As otherwise disclosed at the time of collection or use.

When you make a purchase, you can choose to save your information to obtain a faster checkout for purchases and/or you can choose to receive emails, which provide you with information regarding our other products and services.


SHARING INFORMATION WITH THIRD PARTIES

We engage service providers to perform services in connection with the operation of our business. We may share personal information with service providers so that they can perform these services. Examples of these services include payment processing and authorization, text messaging services, fraud protection and credit risk reduction, product customization, order fulfillment and shipping, marketing and promotional material distribution%2